Author: Sadia Rashid

Tamman Farms: Reestablishing Organic Honey in Pakistan

Tamman Farms claims to produce 100% organic honey on the ancestral lands of the founders in District Chakwal. Ayma, one of the founders of the startup, completed her education in design. But after completing her studies from Australia, she wanted to explore the honey business since she had access to her ancestral lands which she knew she could utilize for apiculture.

BookMySpot: Bringing the Beauty and Wellness Industry Online

Although beauty salons in Pakistan have a prominent presence on social media driving their massive sales, the bookings’ section is not systemized. BookMySpot helps the users to book their appointments and receive a confirmation allowing them to visit the salon on the appointed time. The platform also offers various discounts and packages for customers who book services through their app.

Beauty Hooked: Revolutionizing Beauty and Personal Care Industry in Pakistan

Beautyhooked.com is an ecommerce platform that is tapping right onto  this gap. It is a content backed multi-brand ecommerce platform, specializing in the beauty and consumer care industry. However, what makes it a unique online beauty shopping experience for consumers is that it claims to provide a selection of authentic beauty products. The platform also provides guidance-based beauty content, and personalized experts’ consultations, that are focused on helping the consumer find best product fit amongst the thousands of brands, SKUs, products, and variants.

October 25, 2021 Events

Abey Khao: Empowering the Differently-abled through Food Trucking

Abey Khao which literally means “Hey Eat!” in Urdu language, is the name of the only fast food cafe in Pakistan that is founded and run by the deaf community. It is a food truck cafe situated in two distinct locations of Islamabad. It aims to enhance the social inclusion of the deaf people in the country. It is empowering deaf youth by creating enterprise and employment opportunities for them in the hospitality sector. 

October 20, 2021 Events

Chapter 13: Promoting Locally Manufactured Shoes in Pakistan

In 2019 Pakistan showed a growth of 45.9 percent in its footwear exports as compared to the year 2010. However, the export figure remained very small when compared to Pakistan’s total exports of $23.8 billion. Pakistan’s footwear exports mainly comprises leather footwear which represent 84.2 percent of Pakistan’s footwear exports.

October 12, 2021 Events

Socially Responsible Advertising in Pakistan and Last Shot

The concept of social responsibility in businesses revolves around brands being good citizens balancing their money-making mission with things that benefit the society at large. Socially responsible advertising therefore involves efforts towards attracting consumers towards acts that contribute positively towards the community and purchasing products that make a positive difference.